blogging Archives - Mainely SEO

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Google’s Algorithm Update: What You Need To Know

Google's Algorithm Update

For SEO professionals like us, search algorithms drive our entire process. Staying on top of trends and changes helps us help our clients’ websites rank higher and attract more visitors. On April 21st, Google announced that its algorithm will now give greater relevance to mobile-friendly websites and app content in its search results viewed on mobile devices. If you follow trends in SEO on any level, you’re probably already aware that the use of mobile devices to search and view webpages has steadily increased over the past several years and will only continue to grow and even surpass desktop in search volume.

This means that any business that wants to stay the most relevant and on top of their customer base needs to have their websites optimized for mobile devices.

Why optimize?

If you work in an industry where mobile traffic makes up only a small portion of your business, you might be asking yourself why you need to spend the time and money to make your site mobile-friendly. Aside from the global growth of mobile search, Google has found that 70% of mobile users use click-to-call, a feature that desktops don’t have.

With the April 21st update, Google is recognizing the already documented trend of increasing use and relevance of mobile devices as a platform for both web search and e-commerce through both apps and traditional search engines. If you’re serious about keeping your business relevant in today’s fast-moving digital economy, you need to optimize.

Bottom line, having a responsive website is the key to staying in the game and being competitive online. 

Are You Afraid to Blog?: Why You Shouldn’t Be

When we are working with a client and re-vamping their website, or building a new one from the ground up, we always ask “Would you like to blog on your website?” We have found that question is one that many people are very quick to say “No.” But after we explain the benefits [original content, content, content is king in the eyes of Google!] and the idea resonates for a while, we usually get the “What does blogging entail, how hard is it and is it REALLY going to benefit myself and my business? question.

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Why You Should Comment On Blogs To Build Your Brand

If you have your own business then you know how important it is to get your brand “out there.” By now you also know how important it is to have a strong web/social media presence if you expect your company to survive and thrive amongst your competition. Part of  the strategy to meet your goals and build your brand should be to actively blog comment.You should also be participating in the conversations in and around your brand’s niche. There’s a whole lot going on in cyberspace regarding you company’s specialty, I guarantee it! And why wouldn’t you want to be an active participant? If you aren’t, you are probably missing out on precious dollars that I know you would love to have.

I read a lot of blogs each and every day and I am very thankful to Google Reader for keeping it all organized for me, but I am even more thankful to all of the bloggers out there that keep the original, awesome content coming! If you read other blogs, I guarantee that you will come up with some ideas that could help your future blogging efforts or that may help you to market your brand more effectively. Either way it’s all good stuff.

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