Website Design Archives - Mainely SEO

Website Design

Google’s Algorithm Update: What You Need To Know

Google's Algorithm Update

For SEO professionals like us, search algorithms drive our entire process. Staying on top of trends and changes helps us help our clients’ websites rank higher and attract more visitors. On April 21st, Google announced that its algorithm will now give greater relevance to mobile-friendly websites and app content in its search results viewed on mobile devices. If you follow trends in SEO on any level, you’re probably already aware that the use of mobile devices to search and view webpages has steadily increased over the past several years and will only continue to grow and even surpass desktop in search volume.

This means that any business that wants to stay the most relevant and on top of their customer base needs to have their websites optimized for mobile devices.

Why optimize?

If you work in an industry where mobile traffic makes up only a small portion of your business, you might be asking yourself why you need to spend the time and money to make your site mobile-friendly. Aside from the global growth of mobile search, Google has found that 70% of mobile users use click-to-call, a feature that desktops don’t have.

With the April 21st update, Google is recognizing the already documented trend of increasing use and relevance of mobile devices as a platform for both web search and e-commerce through both apps and traditional search engines. If you’re serious about keeping your business relevant in today’s fast-moving digital economy, you need to optimize.

Bottom line, having a responsive website is the key to staying in the game and being competitive online. 

3 Reasons Why You Don’t Want A Flash Website

As an internet marketing company that designs and builds websites for small businesses, we at Mainely SEO get the question time and time again when we meet with new, potential clients…

“Can you make our website like the ones where things pop up and fly by, there’s music and it just looks really fun and cool?”

Each and every time we tell them “You really don’t want to do that [in fact, we won’t build Flash websites] and here are three reasons why…”

Flash websites [those created entirely in Adobe Flash] may be visually appealing with all the fun and excitement they usually contain, but there are several reasons why a flash website isn’t the best option for you or your business and how it can actually do more harm than good.

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