Why Your Business Needs Social Media
I don’t think it would be an understatement to say that in the past five years social media has absolutely exploded! Facebook has an estimated 700 million worldwide users and Twitter has about 50 million tweets being sent per DAY. If you have your own business and you do not have a web presence via either a website, Facebook page or Twitter account you may be missing out on reaching as astonishing number of people that can potentially turn into new clients or customers. But before you get too excited we need to chat… You need goals and a strategy. Otherwise you have a Facebook page and Twitter account but what’s the point if you don’t know how to properly utilize it? Just to say you have one? OK, so your prospective client or customer goes to your Facebook page to “Like” it. Great! Are you providing them with any useful and engaging content? The social media world can be very intimidating to someone that is not familiar with it at all. However, I think everyone has been convinced and can agree that social media is now necessary for the survival of a business in today’s world. And if it’s not necessary, it always helps.
There are many of reasons as to why your business needs social media:
- It reveals your customer/client’s interests
- Introduces your brand
- You learn what your customer/client’s like and don’t like
- You get feedback
- You are able to showcase your company’s personality
- You can share!
- You can create contests or provide coupons/discounts! [Trust me, this is becoming HUGE online].
But the two most important things to keep in mind when using social media effectively for your business is to have, yes I am saying it again, goals & a strategy!
All of your tweets and posts should be coordinated to meet your ultimate goal, which should be to establish trust, build your brand and make money [increase sales]. By incorporating a social media strategy, you will quickly discover what is being said about your business’s industry and from that you will be able to listen and respond to these opinions, criticisms and suggestions about what may or may not be a problem, that YOU could potentially solve!
Trying to dive in & incorporate social media into your brand/company can be a very daunting & time consuming process and to be honest, if you don’t really know what you’re doing or aren’t doing it with any sort of strategy in place, you are more than likely wasting your precious time. If you are thinking of getting your brand/business online, & you know that you need to have a social media strategy in place because you know it will help you to increase sales, but you don’t know where to start… & the thought of tweeting and status updating sends your head spinning? Call me, tweet me, Facebook me, email me, or text me because I will help you to get on the right track to where you will soon be saying to yourself “Why the heck didn’t I do this sooner?!” because how can 700 million people be wrong? [They probably aren’t 😉]