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How To Find Related Twitter Followers To Engage With

So you just signed up for Twitter… Now what? Remember that Twitter is about building relationships and starting conversations, and MOST importantly, listening. In fact, you will probably spend more time listening [or reading tweets] as you begin using Twitter to build your business and/or brand. Twitter is all about finding real time conversations and injecting your brand when it’s appropriate.

Here are 3 ways to help you find related Twitter followers to engage with:

  • Twitter Directories – Twitter directories such as Wefollow and Twellow allow you to assign yourself to a specific genre[s] relating to your business. This is also a great place to find similar businesses or other influencers within your industry.
  • Twitter Bio Search – Every Twitter profile contains a short bio entered by the user. Followerwonk is a tool that allows you to search the bio of every Twitter profile. It’s helpful to find people interested in specific topics and niches that are related to your business.
  • Real-Time Twitter Search – There are many ways to search Twitter in real-time. One of which is search.twitter.com and the other is Topsy. Twitter’s internal search function allows you to search tweets by keyword and location, which is very helpful for finding Twitter followers local to your area. Topsy’s search also shows tweets, trends and other social networking status updates.

Hopefully these three ways will help you find related Twitter followers to engage with. Remember that listening is more important than shouting your brand’s message online. It takes time, patience AND consistency, but by breaking up the time into small chunks, it’s feasible!

 

 

How To Brand Your Business Online

Inconsistent and/or inaccurate branding of a business can make it difficult for people to understand who you are, what you are doing and why your business exists. Many small businesses tend to put branding on the back burner and focus more on growing their business. This is a big mistake because your brand can be the key to your success.  Keep in mind that your brand is also your company’s face to the world and people need to be easily able to find you. You want to start tweeting your brand, networking your brand, advertising/promoting your brand, but most importantly, be consistent!

You want the same look everywhere. By ‘everywhere’ I mean:

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Why Your Business Needs Social Media

I don’t think it would be an understatement to say that in the past five years social media has absolutely exploded! Facebook has an estimated 700 million worldwide users and Twitter has about 50 million tweets being sent per DAY. If you have your own business and you do not have a web presence via either a website, Facebook page or Twitter account you may be missing out on reaching as astonishing number of people that can potentially turn into new clients or customers. But before you get too excited we need to chat… You need goals and a strategy. Otherwise you have a Facebook page and Twitter account but what’s the point if you don’t know how to properly utilize it? Just to say you have one? OK, so your prospective client or customer goes to your Facebook page to “Like” it. Great! Are you providing them with any useful and engaging content? The social media world can be very intimidating to someone that is not familiar with it at all. However, I think everyone  has been convinced and can agree that social media is now necessary for the survival of a business in today’s world. And if it’s not necessary, it always helps.

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What is Twitter and How Do I Tweet?

When you first heard of Twitter you didn’t pay much attention now did you? I know you have been hearing A LOT about the power of Twitter and how well it works to get the message out. Most of you can probably remember learning about the crisis in Iran, the earthquake in Haiti, the protests in Egypt, Charlie Sheen and the recent earthquake in Japan and thinking, “All of these events have one thing in common and that is… Twitter?!” Think about it. It’s true. Twitter gives every single human being the platform or ability to shout or “tweet” anything and everything they would like. Think of this way… It’s like opening the window to your house and yelling outside whatever it is that you have to say. Except on Twitter it is all recorded and can be categorized for anyone and everyone to find if they want to or need to. This is such a powerful tool to use when you need help. You have a voice and it is now heard.

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