Have you ever wondered why one website gets more visitors then another? It’s not necessarily because one costs more money, has great photos or has been around longer. It often comes down to one very simple but often critically overlooked step – using the right key words, title tags and meta descriptions.
Key Words Count
The first thing you should do – whether setting up a new website or optimizing an existing site – is to research and create a list of key words that are relevant to your company and industry. A good rule of thumb is to approach it from a potential customer’s perspective – what words would they be typing into a search engine if they are looking for your company? A good way to build a list of key words is by using tools such as Ubersuggest, which recommends relevant words and phrases based on the key words you enter.