What is SEO and Do I Really Need it?

I am sure by now you have heard and seen the term “SEO” and if you don’t know what it means, I am sure you have either Googled or asked a friend, “What does SEO stand for or mean?” It stands for Search Engine Optimization. Now you’re asking yourself “What does it mean to optimize a search engine?” And Do I really need it? If you want traffic to your website then “YES!” you not only need SEO, your website/business’s survival and growth depends on it. Many business owners don’t realize they need it, but once we begin to list the advantages, it becomes very clear that SEO is necessary.

There are millions of websites with billions of pages. Only the top 10 web pages are listed on a Search Engine Result Page (or SERP as you may have seen it written in some text). To Google, these 10 web pages on the first page of the SERP are the most relevant and valuable results for the keywords you used for your search.

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