Creating a blogger outreach program to promote your brand is really quite simple and the results can be astonishing, trust us! What is a blogger outreach program and how do I get on the right track to building my brand? A blogger outreach program consists of researching and contacting bloggers within your specific niche and getting them to engage with your brand. Engaging could mean having them review your product or mention it in a blog post. Adding a social media component such as a Twitter mention or Facebook wall post and combining it with a contest or give-a-way can catapult the effectiveness of the outreach program. All of these actions help build links to your website and social media profiles, they will help you gain followers and increase your brand mentions online. All of which are very positive signals to Google. It is also important to maintain relationships with the bloggers, because hopefully you will want to work with them again to promote your next big thing.
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