Inconsistent and/or inaccurate branding of a business can make it difficult for people to understand who you are, what you are doing and why your business exists. Many small businesses tend to put branding on the back burner and focus more on growing their business. This is a big mistake because your brand can be the key to your success. Keep in mind that your brand is also your company’s face to the world and people need to be easily able to find you. You want to start tweeting your brand, networking your brand, advertising/promoting your brand, but most importantly, be consistent!
You want the same look everywhere. By ‘everywhere’ I mean:
- All thumbnails/avatars, Twitter, Facebook, YouTube and Flickr icons should be the same [No eggs if you want people to take you even a little bit serious].
- You want to make sure you have a Facebook Welcome Page that matches your website.
- Your Twitter background, website, email template and email signature should all consistently display your brand.
- Set up a blog and become the subject matter expert in your industry. Again, try to be as consistent as possible.
- Protect your name! Make sure have registered all various domains in case someone types in the wrong exchange, they will still get to YOUR brand. As an entrepreneur it may also be a good idea to secure a domain in your name with all of the variations including; .com, .net, and/or .biz.
If you’re looking for consistency with your online brand and need help getting started, talk to me! I KNOW that my Mainely SEO team can get you on the right track to having that strong online brand presence that you absolutely need.
I don’t think it would be an understatement to say that in the past five years social media has absolutely exploded! Facebook has an estimated 700 million worldwide users and Twitter has about 50 million tweets being sent per DAY. If you have your own business and you do not have a web presence via either a website, Facebook page or Twitter account you may be missing out on reaching as astonishing number of people that can potentially turn into new clients or customers. But before you get too excited we need to chat… You need goals and a strategy. Otherwise you have a Facebook page and Twitter account but what’s the point if you don’t know how to properly utilize it? Just to say you have one? OK, so your prospective client or customer goes to your Facebook page to “Like” it. Great! Are you providing them with any useful and engaging content? The social media world can be very intimidating to someone that is not familiar with it at all. However, I think everyone has been convinced and can agree that social media is now necessary for the survival of a business in today’s world. And if it’s not necessary, it always helps.
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